My main skills are in the areas of data driven marketing, web analytics, digital marketing.
I have been involved in business development from small startups to big international companies – by creating value, improving user satisfaction and generating more website traffic and leads for sales. My educational background is Master of Science (M.Sc.) focused in Human-Technology Interaction from University of Tampere.
I understand developers with technical mindset. I have designed and developed many websites for clients by myself and been project lead in some big projects on client's side. Therefore, I understand well both designers and developers.
I understand users - and I know tools to learn what they need. My educational background is in the areas of usability and UX. I have designed bunch of digital services and been working with some of the leading service design companies and people in Finland - and of course - with real end users.
I understand sales and know tools to make their work easier. I have been working closely with BtoB sales team and done business also with my own clients. Therefore, I have good understanding of leads, conversions, and actions that are needed in digital marketing.
I understand people. I am a mix of nerd and humanist, technical guy with great abilities to work with all kind of people and understand end users. My goal is to create digital experiences that make people happy.
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Oh cool, you have found your way this far! I would love to talk about business, UX, IT trends, design, digital marketing, tennis, ice hockey, travelling, photography, craft beers etc. Not necessarily in that order. 😉
Feel free to contact me anytime.
Paavo Virta
+358405301233
paavo.virta@gmail.com